ABOUT US
Our Story
NABA, is a clothing brand, started by two fashion graduates, Aakansha Nataraj and Pooja Balakrishna, who crossed paths in their third year of college. Despite our backgrounds, we’ve shared a common dream: to create a high street fashion brand that would revolutionize the Indian fashion industry. We aim to bring the premium experience of high street fashion to Indian consumers without compromising on comfort or breaking the bank. With a strong online presence and a focus on ethical production, we aspire to be able to reach a broad customer base. The brand’s story is not just about fashion; it’s a tale of two students who dared to dream and turned their passion into a reality.
Denim Wear Collection A/W 23
Inspired by the timeless allure of the 1970s, an era that represented a unique blend of rebellion, freedom, and self-expression. With a modern twist, we’ve set out to create a denim wear collection that capture the essence of the ’70s while pushing the boundaries of contemporary fashion. This collection, aptly named “Heart on Denim on Deinim”, is a labor of passion and innovation. We began the journey by diving deep into the archives of ‘70s fashion, immersing in vintage photographs, music, and the iconic styles of that era. The bold, bell bottom cuts, cheeky short dresses, and the unmistakable charm of front pockets served as the foundation for our creation. One of the most distinctive elements was the use of stone embellishments. We had a vision of infusing denim with a touch of glamour and sophistication. Delicate rhinestones, studs, and crystals meticulously applied to denim jackets, jeans, and dresses, elevating the fabric to a new level of elegance. With a blend of Lycra in the fabric, our Denim Dreams are complete. The collection is a reminder that, with a touch of creativity and a commitment to sustainability, fashion could truly be a force for good, turning the clock back while simultaneously pushing the boundaries of denim style. We hope you love these pieces as much as we loved in creating them.
Address
#1957, 4th cross, 20th main,
J.P. Nagar 2nd phase,
Bangalore-560078